An e-PRO is a REALTOR who has successfully completed the e-PRO training program for real estate professionals. Endorsed by the National Association of REALTORS (NAR), the e-PRO course teaches professionals the nuts and bolts of working with real estate on-line: Web sites, email, on-line tools, and most of all, what today's consumer really wants. e-PRO certification places one in the top 1% of all Realtors in the nation.
Should you use an e-PRO?
Yes -- especially if you're an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new consumer, saving them time and expense. If you choose an e-PRO, it's a safe bet you'll get the kind of service you want -- and need.
Accept no substitutes!
Some agencies give out their own "e-" certifications (such as "e-Certified", "eCertified", etc.), for marketing purposes, but they are NOT endorsed by the National Association of Realtors and are not as rigorous and demanding as the e-PRO training and certification requirements.
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